Sunshine Bronze · Living Guide
Sunshine Bronze PTVersão em português
Living brand guide · Edition 1

Seja
Marcante.

“Seja Marcante”: be striking, leave your mark. The brand’s positioning line stays in Portuguese throughout this guide, as do the sample captions; the explanations are in English.

This guide was not made to be read once. It was made to be used before every post, story and piece: break the logo, pair colours and test a caption before publishing.

For
Katiany and whoever creates for the brand
Edition
1 · November 2026
Studio
Biguaçu · Santa Catarina
01 · Brand

Bronze that becomes self-esteem.

Before any colour or typeface, this. Every visual decision and every sentence answers a single question: is this strong, striking, luminous and eye-catching?

Sunshine Bronze delivers the perfect tan line with technique and care, and makes every woman look in the mirror and love herself.

Platform

Mission
Make every woman look in the mirror and love herself, with a body that is perfect in her own eyes.
Positioning
“Seja Marcante.” (Be striking.) Technique and care that turn a tan into self-esteem.
Vision
To be the Rainha do Bronze, the queen of tanning: the name that comes up whenever someone mentions tan lines.
For whom
Women of all ages, from Biguaçu and Greater Florianópolis.
What they want
To look at themselves and love what they see, show off the tan line, feel more like a woman.
Values
Self-care, self-love, love for the body, self-esteem.

PersonalityIf the brand were a woman: confident, resilient, radiant and in charge of herself.

Strong

Mass, not thread. Speaks with certainty and without asking permission.

Três sessões. Desenha, corrige e fixa.Three sessions. Draws, corrects and sets.

Striking

Has a signature of its own. Looks like no other studio.

Deixe sua marca.Leave your mark.

Luminous

The light comes from within. Warmth, never coldness.

Você vai se olhar diferente.You will see yourself differently.

Eye-catching

It calls people in. Warm gold, high contrast, presence.

Agenda de dezembro aberta. Vem.December bookings open. Come.

Key messagesThe threads that stitch all content together; every post pulls on at least one. Be Strong · Feel Beautiful · Leave Your Mark · Love Yourself.

Seja ForteSe Sinta LindaDeixe Sua MarcaSe Ame

The promise

Bronze enhances. It does not fix.

All ages, all bodies. Sunshine never talks about the body as a problem and never makes health promises. Sunscreen and the studio’s aftercare appear in every piece of educational content.

02 · Lockup

A sun drawn by hand.

The disc at the centre is the source: it is the sun and it is the body. The rays are irregular on purpose. A real sun is not symmetrical, and that is what keeps the mark from looking like an app icon.

1 2 3
  1. 1
    Symbol

    Solid disc and hand-made rays. It is the only filled shape in the drawing, which is what gives it authority.

  2. 2
    Logotype

    “Sunshine” in a structural letterform, with weight. Never in a script face.

  3. 3
    Descriptor

    “BRONZE” is half the name and carries the product. Always in gold, with weight, never smaller than here.

VersionsVertical is the primary one. When neither fits, the symbol alone.

VerticalProfile picture, shopfront, label, square spaces.
HorizontalWebsite top, header, banner, footer.
SymbolAvatar, favicon, seal, background pattern.

One version for each backgroundOne rule: contrast. Cream on cream and gold on gold do not exist.

Dark backgroundGold and cream. The default.
Light backgroundDeep gold and coffee.
On goldAll in coffee.
On terracottaAll in cream.

On photos: always the cream version, over the darkest area of the image.

Break the logoFlip the switches and see why each rule exists. You remember the rule you broke.

Lockup intactSunshine Bronze

Rules broken

None. Flip a switch above.

Minimum sizeDrag and see where “BRONZE” closes up and turns to mush.

Lockup
Symbol
120 px

Breathing room: the margin around it is never less than half the width of the central disc. Embroidery and cut vinyl: 25 mm minimum.

03 · Colour

The colour comes from the sun.

Sunshine Gold is the brand colour. Coffee is the default background, Cream is the text on dark, Terracotta and Bronze come in for highlights and buttons. Tap a colour to copy its code.

ProportionHow much of each colour appears in a typical piece.

Coffee 58%
Cream 18%
Gold 13%
Terra 7%
4%

A suggested proportion, not a formula. On light pieces, swap Coffee for Sand or Cream as the background and keep the gold at the same dose.

Not in the houseCold colours wash the gold out of the skin in photos.

GreyPinkTurquoiseBlueAqua

Pair two coloursPick the text and the background. The contrast and the brand verdict update instantly.

Text

Background

Struck-through colours are off the palette. They are here so you can see what happens.

Cream on Coffee
Seja Marcante.
A primeira sessão desenha a marquinha. A segunda corrige. A terceira fixa a cor.
0 : 1
04 · Type

Two sisters, one house.

Funnel Display for headings and highlights: the voice that calls. Funnel Sans for running text: the voice that talks. They are from the same family, so they never fight. No script typeface, on any piece.

Heading 1Funnel Display 800 · 56/0.95 · −2.5%
Seja Marcante
Heading 2Funnel Display 700 · 36/1.05
Seja Marcante
SubheadingFunnel Display 500 · 24/1.2
Seja Marcante
LabelFunnel Sans 600 · 12 · uppercase · +16%
Seja Marcante
BodyFunnel Sans 400 · 16/1.6
A primeira sessão desenha a marquinha escolhida. A segunda corrige qualquer imperfeição. A terceira define e fixa a cor.

In practice

✕ No
Seja Marcante
Script is the opposite of strong. It vanishes on a phone and vanishes over a photo.
✓ Yes
Seja Marcante
Display with weight. Reads from three metres away and over skin.
✕ No
Agende já sua sessão de bronze natural com marquinha de fita no estúdio
Uppercase on a long sentence shouts and tires.
✓ Yes
Agenda aberta
Bronze natural com marquinha de fita, no estúdio em Biguaçu.
Uppercase only on the short label.
✕ No
Bronze perfeito HOJE
Three typefaces on one piece make a flyer.
✓ Yes
Bronze perfeito
Hoje, das 9h às 18h.
One family, two weights.
05 · Voice

It calls. It never begs.

Direct, warm, empowering: a friend who reminds you of your worth. Sensual with elegance, never vulgar. Emoji in moderation, house ones only: ☀️ ✨ 🧡 👑. The examples below stay in Portuguese, the language the brand speaks; the glosses are for you.

Don’t write
Write
Por favor, meninas, ainda tem vaga!! 🙏Please, girls, there are still spots!!
Agenda de sábado aberta. Duas vagas.Saturday bookings open. Two spots.
Por apenas R$ 60!For only R$ 60!
R$ 60. Bronze natural com montagem de biquíni.R$ 60. Natural tan with bikini tan-line setup.
Disfarce as imperfeições do seu corpo.Hide your body’s imperfections.
O bronze realça. Você já é linda.Bronze enhances. You are already beautiful.
Bronzeamento 100% seguro e saudável.100% safe and healthy tanning.
Técnica, cuidado e protetor solar depois.Technique, care and sunscreen afterwards.
Se não avisar, vai pagar a sessão.No notice, you pay for the session.
Precisa remarcar? Avise com 4 horas de antecedência e a gente guarda sua vaga.Need to reschedule? Give us 4 hours’ notice and we keep your spot.
CORRE QUE É SÓ HOJE!!!HURRY, TODAY ONLY!!!
Bronze Day: de R$ 80 por R$ 60 no Pix. Só neste sábado.Bronze Day: R$ 80 down to R$ 60 via Pix. This Saturday only.

Test your captionPaste the text before publishing. The checks update as you type. The checker reads Portuguese captions, which is what the studio posts.

06 · Photography

The photo is 90% of the brand.

On Instagram almost the whole screen is photo. Real women, skin with texture and shine, the tan line in focus, golden late-afternoon light.

Woman seen from behind in front of the organic mirror with warm LED, tan line visible
Mirror. She looks at herself. Warm light, studio, full body.
Woman facing the camera on the beach at sunset
Crown. She owns the scene, eyes on the camera.
Close-up of tanned skin with tape and a light tan line
Method. The tape and the tan line, up close.

Art-direction reference images. To be replaced by the shoot with real clients, always with their consent.

Four rules

Light

Warm and directional. Late afternoon, hard shadow. Never cold light, never flat flash.

Body

Real and unretouched. Stretch marks, cellulite, age. All ages, all bodies.

Gaze

She looks at the camera or at her own reflection. Never looks away, never becomes a body part.

Place

The studio and the local coast. No generic stock-photo beach.

Off brand

  • Stock photos with exaggerated expressions, like a woman pointing with a surprised face.
  • A body cropped into pieces, with no face and no gaze.
  • Blue LED or any cold light in the studio.
  • A foreign model on a beach that is not ours.
  • Filters that erase skin texture.
  • The logo over a light or busy area.
07 · Pieces

Build a post.

The symbol always sits in the top right corner, at the same size. The tarja (the brand’s diagonal band) always crosses at the same angle, one per piece. Repeating the position is what makes the account look like a brand and not a collection of posts.

@sunshinebronzesc
Convocação

The post itself stays in Portuguese, as the studio publishes it. Its checks explain each rule in English.

Post type
Background
Tarja
08 · Before publishing

Three questions.

The filter taped to the studio mirror. Three right answers: it is Sunshine Bronze. One wrong: it is any other brand.

1

Does it have strength and body?

If it only has one of the two, it has left the brand.

2

Does the woman in the image own the scene?

Does she look at the camera or away? Is she the subject or a body part?

3

Does this call or beg?

If it pleads, rewrite it.

Answer all three to see the verdict.
09 · House facts

Copy the right thing, always.

Price, address, handle and phone number come from here. Never from memory and never from an old post.

Services

Natural tan + bikini setupTape tan lineR$ 60
Natural tan + setup + banho de lua (body-hair lightening)R$ 100
Bronze DayOccasional promotion, paid via PixR$ 80 → 60

Contact

Instagram@sunshinebronzesc
WhatsApp for bookings(48) 99140-1382
AddressRua João Martiminiano Rodrigues, 460 · Biguaçu/SC

The three-session schedule

  1. The first session draws the chosen tan line.
  2. The second corrects any imperfection.
  3. The third defines and sets the colour.

Aftercare and policy

  • After tanning: drink plenty of water, moisturise well, wear sunscreen.
  • To cancel, give at least 4 hours’ notice. Without notice, the session is counted.

For developers

:root {
  /* Sunshine Bronze · colour tokens */
  --sb-sol-17h:   #F2C46A;
  --sb-dourado:   #E3A857;  /* brand colour */
  --sb-bronze:    #B4712F;
  --sb-terracota: #B8552A;
  --sb-areia:     #E7D6BC;
  --sb-creme:     #F7EFE2;
  --sb-cafe:      #1E1713;  /* default background */

  /* typography */
  --sb-display: 'Funnel Display', system-ui, sans-serif;
  --sb-texto:   'Funnel Sans', system-ui, sans-serif;
}