Let's Espinafrar — The studio’s own craft beer

The studio’s own craft beer

A gift for friends and clients, made with our own hands: a homebrewed beer — one 600 ml bottle meant to be shared, and an identity as loud as its name.

Role

Art direction & identity

Year

2015

Team

Espinafre · Daoravida Homebrew · Ilustrata

Client

Espinafre Comunicadores

01The challenge: a gift for friends and clients — something special, made by us, that showed how much these people mean to us.

02Once again the answer was a beer of our own. But instead of three 300 ml labels, a single 600 ml bottle — a beer you open with other friends.

03Brewed at home with our friends and clients at Daoravida Homebrew, by hand, with the same care we put into our brands.

One bottle, made to be shared

Bottle, glass, coasters, a seal on kraft paper and the studio’s own tags — one system for a gift that had to feel handmade from the first touch.

The whole kit

Sealed by hand

A rubber stamp for the kraft wrapping — a barrel bursting with leaves, ringed by the full name. Every bottle closed by hand.

A wooden rubber stamp beside its print on kraft paper: “Let’s Espinafrar Motherfuckers” around a barrel bursting with leaves — The seal

Loud enough for a wall

The label’s hand-drawn world — skull, horns, hooks, lightning and bottles — opened up into a full-colour poster.

Full-colour Let’s Espinafrar poster on a weathered wall: a skull, devil-horn hands, bottles and hooks around the hand-lettered name — The poster

Made with friends

Beer brewed with Daoravida Homebrew; illustration and label by Ilustrata. Saúde.

Special thanks: Daoravida Homebrew for the beer, Ilustrata for the illustration and label, over a hand inking the skull artwork — Agradecimentos especiais

“We made it for our friends with our own hands — with care and dedication, the same way we look after our brands. Cheers.”
— Espinafre Comunicadores